"WDWFigment" said:If those guests don't matter to Disney, the company is erring. ;
I don't think they think like that, but in general APs (and I'm sure they either think or know that DVC members) are less likely to spend as much money during a trip as once in a few years or longer guests. ; If you're in the parks more often than not, you won't be as tempted to spend money on items when you'll know you'll be back again.....
This is more problematic in California, as APs have no problem leaving the park and walking across the street to go to Denny's to eat. ; Out of towners probably don't want to leave the park because it's the experience they are after....
As you put it, both types of customers matter. ; It was more justifiable back when the economy was hot (especially since space in the parks and resorts is finite) to go for the big bucks, but now that things aren't so hot, the flaws with that plan are becoming clear.
Bingo. ; I think the new management in TDB knows this but there is still some remnants of the Old Guard left in place...
You didn't imply that 9/11 was Disney's fault. ; I was just distinguishing your comparison on that basis.
Before 9/11 there were executives at TDLBV that believed nothing could disrupt the flow of guests coming to WDW. ; They were wrong.