Its my understand that this will be an "Operating Participant" location that is essentially a MSUSA-themed Starbucks... minus Starbucks signage, logos, etc.
Corporate partnerships are nothing new.
Siemens with Illuminations & SSE. ; ATT before that. ; Chevrolet at Test Track, HP at M:S, The American Adventure used to be Amex, Kodak with the Park Maps, Muppets and formerly Imagination and well as countless other things, ; Coca-Cola, before that Pepsi, Orville Reddenbacher Popcorn, Energizer used to sponsor something, and so on and so on. ; Nestle and their awful coffee....
Bring on my Mocha.