• Recycling is Magic: Plastic Bottle Recycling Campaign (April 22, Earth Day): According to the Web site Earth911.com, "In 2006, Americans drank about 167 bottles of water each but only recycled an average of 23 percent. That leaves 38 billion water bottles in landfills." On April 22, 2009, Disney Store locations nationwide will host a plastic bottle recycling program called "Recycling is Magic." To help educate children on the benefits of recycling, Disney Store is inviting everyone to bring in empty plastic bottles and toss them into a unique recycling bin. On April 22, while supplies last, guests can exchange three empty bottles for a free commemorative Earth Day re-usable water bottle, an approximate value of $8.50.