It's not a joke. ; And it's for APS-C sensors - they are (right now) only planning it for Sigma, Canon EF and Nikon G mounts. http://www.sigma-global.com/en/lenses/cas/product/art/a_18_35_18/features.html I saw the rumors of this last night and EVERYONE thought it was a poor photoshop attempt/joke, mainly because it wasn't big enough.
Neat idea for APS-C. ; I could see this being the preferred dark ride lens for APS-C users - F1.8 constant with a flexible range of 27mm to 52.5mm on APS-C. I'd like to see them make it available in Sony Alpha mount though...I'd consider such a beast.
We get our first shipment of this lens is mid August. I'm already starting to save for one hope to have it for Pixelmania if I can make it.